Using Whatsapp to market Whatsapp Business Solutions
As Meta takes center stage at Customer Experience Asia Week 2022, it seeks to leverage its booth presence to promote their Whatsapp Business Solutions, while raising brand awareness and generating new leads.
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User Audience Profile
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Event Programme/ Schedule
(identifying key break times) -
Floor Plan + Booth location
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Engagement Strategy
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User Journey and flow
(Crowd flow + how to order) -
Content Strategy
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Wireframes
(Ordering process and options)
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Mockups
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Usertesting
(ordering system) -
Refinement
The event's programme is very tight, leaving participants only 30–70 minutes of break time to eat, network, and check out the booths.
Using Whatsapp to market Whatsapp Business Solutions, by offering free coffee to participants who come to our booth. As they are placing their orders through the app, it exposes them to one of our key offerings.
Challenges
Packed conference programme | Limited time for booth exploration | Information overload
(Only 30-70 minute breaks for meals, restrooms, & networking)
Sarah J.
Chief Marketing Officer
Age: 42
Goals
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Stay up-to-date on the latestmarketing trends and technologies
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Identify and evaluate potential marketing solutions
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Network with other marketing professionals
David L.
Chief Digital Officer
Age: 38
Goals
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Discover innovative solutions for hyper-personalized experiences in a data-driven future
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Evaluate potential solutions for real-time customer engagement
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Network with regional CX leaders and technology vendors
Short Video Format
After a full day of information-rich conferences, an upbeat video can be a more engaging and effective way for our TA to process information.
Share Success Stories
Real-world applications that highlight the benefits of our features. Demonstrating our value proposition.
Demonstrate Features
Utilising a free drink promotion as a strategic tool to showcase our in-app ordering, scheduling, and catalog features, beyond messaging.
