Graphic Designer Turned UX Advocate
"Design is not just what it looks like and feels like. Design is how it works."
A designer at heart, I strategise efficiency in everything I do, from planning meals with minimal dishwashing to maximising errands in one trip. This obsession with optimisation naturally led me to User Experience (UX) design.
I used to love branding as it incorporates customer experience/ journey design. However, UX design as a full-time job allows for a deeper focus on crafting intuitive and user-centred interactions.
With the growing prominence of UX design and a recent career transition, I'm excited to leverage my innate passion for this field.
While my formal UX experience may be in its early stages, I bring a wealth of knowledge and transferable skills from my work in advertising, branding, and event design and management. I've collaborated with a diverse range of clients, honing my strong sense of empathy, problem-solving abilities, and strategic thinking. Moreover, my hunger for knowledge and eagerness to learn make me a quick adopter of new skills and approaches.
If you've read this far, you likely share my passion for creating exceptional user experiences. Head over to my graphic design portfolio or connect with me on LinkedIn to learn more!
My Work Experiences
Mills Creative Pte Ltd
Apr 2021- Mar 2024
Assistant Creative Director
Leading & Guiding the Creative Team Through Pitches & Daily Projects
-
Joined as an art director and was promoted to Assistant Creative Director after 2 years
-
Led objective-driven brainstorming sessions to develop end-to-end user centric solutions
-
Analyzed research and data to filter and refine design concepts
-
Presented and collaborated with clients/stakeholders to ensure designs meet business needs
-
Pitches led and won: 62.5% (5 out of 8)
-
Supervised and collaborated with cross-functional teams (Project Managers, 3D Designers, Developers, etc.) to iterate and refine designs
Oxygen Studio Design
Sep 2019 - Jan 2020
Studio Manager
Driving Project Management and Client Management Excellence
-
Organise and streamline project briefs before assigning jobs to designers based on their skill set, strengths, and availability
-
Manage project timelines by creating micro and macro overviews to track progress and optimise workload
-
Apply critical thinking to mitigate risks whenever problems arise (Eg, reprioritising tasks, shifting resources around, negotiating with client and managing their expectations)
FT Consulting Pte Ltd
Jan 2014- Sep 2019
Assistant Art Director
Building Successful Brands & Products for Businesses
-
Collaborated with multiple stakeholders (board of directors, business consultants) to understand their goals and objectives
-
Conducted competitor/industry research
-
Ran focus groups and online surveys to gather feedback or conduct testing. (Replaced "run" with the more formal "ran" and rephrased "run testings" for clarity)
-
Analyzed all research, feedback, and findings
-
Developed unique selling propositions (USPs) and user-centric brand experiences by analyzing research and crafting brand narratives (story, mission, vision)
-
Translated brand strategy into a visual identity using sketches, mood boards, storyboards, and high-fidelity mockups/prototypes
-
Established brand guidelines to ensure brand consistency across all touchpoints