Twitter - Trends Report Interactive Pop-up Book

Challenge

Twitter Trends is a report that gathers trending topics that are most talked about on Twitter, so Twitter can help their clients engage and connect with their customers. How can we make the report more interactive and fun to read?

Solution

First, I learned the pop-up mechanics and studied how the examples were used for each technique. Next, I looked through the content to pull out hero images or charts I wanted to highlight and match them with a suitable folding technique.

Twitter - Brand Index Award Ceremony

Challenge

Twitter Brand Index is an award ceremony to award their clients who have successfully marketed themselves through Twitter. As the awards are given, successful case studies will be shared to attract new clients to work with Twitter. The 1st challenge here is how to make the award presentation more interesting, and the 2nd challenge is that the ceremony can only be held online due to covid.

Solution

We were inspired by Zach King, who creates digitally edited videos to look like he is doing magic. So, to make the online awards presentation more interesting, we worked with a production house to design magic tricks for each award category, like finance, gaming, etc.